Prioritizing sustainability in retail and consumer goods Nielsen. Consumers say theyâre willing to pay a little or even a lot more if they know that those products have been sustainably sourced and produced. Sustainable Retail: How Gen Z Is Leading The Pack - Forbes Consumers could note if they were willing to pay âa littleâ or âa lotâ for each sustainability benefit. Nielsenâs 2014 Global Survey on Corporate Social Responsibility, released Tuesday, shows that 55 percent of global online consumers across 60 countries are willing to pay more for products and services from companies that are committed to positive social and environmental impact.The Asia-Pacific region leads with 64 percent followed by Latin America (63 percent) ⦠Or to remain unmoved by those facing increasingly poor living conditions across the globe. The food marketing industry comprises companies involved in promoting and selling food products. Globally, 55% of consumers said they would spend more money to support companies with a positive commitment to social and environmental change. Just behind safety and function, consumers are willing to open their wallets for products that are organic (41%), Consumers
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